From burnout to balance: The Way Advisory (TWA) anchors executives in vitality and vision, then bolt on the metrics and processes that let their businesses grow clean, fast, and human-friendly.
Tasks vanish in Slack, customer data lives in six apps, and “SOPs” are just folklore—leaving you glued to midnight triage instead of clear-headed leadership. TWA helps untangle the overlap, rebuild flow you can trust, and hand your time—and sanity—back to you.
Turnover, turf squabbles, and “quiet quitting” rarely mean you hired the wrong humans—just that roles, metrics, and feedback loops were never wired right. When every personnel fire lands on your desk, your energy burns fastest. TWA clarify lanes, light up accountability, and let you lead with a calmer pulse.
When forecasts lean on hope, reps chase the wrong deals, pricing is guesswork, and pipelines exist in Fantasyland. The gap erodes your confidence—and your sleep. TWA re-anchors the numbers in real data, align effort with upside, and restore the calm that comes from knowing next quarter is already on track.
Board emails stack up, term-sheet timelines shrink, and every KPI slide feels like judgment day—leaving you toggling between anxiety and bravado. The strain bleeds into family dinners and 2 a.m. mind-races. TWA steadys the story, surface the numbers that matter, and give you room to breathe—and lead—while capital flows in the right direction.
Adrenaline patches the gaps—until it doesn’t. Sleepless nights, skipped workouts, and nonstop pings erode judgment and joy in equal measure. TWA hard-wire recovery into your operating rhythm, so your mind stays sharp and your life stays yours even while the company scales.
A swirl of priorities with no clear path steals focus—and then steals weekends. TWA distills the noise into a simple weekly roadmap and lock personal boundaries into the same plan, giving you clarity at work without surrendering the "why" and people you're doing this for.
Build data driven sales processes, qualification tools, forecasts , and comp plans that scale predictably.
Map workflows, dashboards, and SOPs that turn chaos into clear weekly metrics.
Launch new verticals or regions with proven channel frameworks and competitive positioning.
Investor-grade growth models, board decks, and due-diligence prep that unlock capital faster.
Hands-on mentoring to embed strategy into everyday behaviour—no burnout required.
Build the onboarding, engagement, and renewal playbooks that turn first-time buyers into lifelong champions—and feed your pipeline with upsells and referrals.
I’m Kevin Kostiner—the strategist leaders call when they want growth that doesn’t torch their lives.
Quick stats
The important stuff
When I’m not untangling revenue leaks, you’ll find me working out, playing pickleball, or engineering Hot Wheels raceways and towering LEGO cities with my grandson. Cold-plunge mornings, smart fuel, and family dinners keep my head clear—and my clients’ companies saner.
Why The Way Advisory exists
Because a grounded founder builds a grounded, scalable company. Let’s create both.™
TWA walks with founders and company leaders who refuse to sacrifice health, family, or purpose for growth. If you want a business that scales while you stay grounded—strong in body, clear in mind, and present at home—then we're here to help you achieve it!
